fresh start

Structured Instagram branding for Italian language & IELTS coaching

 

THE CHALLENGE
Francesca, an Italian teacher based in Sydney, was starting her Instagram presence from scratch. She needed a cohesive and professional page that could clearly communicate her two core services — Italian language lessons and IELTS preparation — while still feeling approachable, engaging, and easy to navigate for new students.

 

THE SOLUTION
I developed a structured Instagram concept built around a clear visual system. A full set of 24 posts was created, strategically divided by service and organised through a colour-coded approach. This allowed users to instantly distinguish between Italian lessons and IELTS coaching while maintaining a unified and visually consistent feed.
The content direction focused on clarity, education, and personality — ensuring the page felt both informative and welcoming, while positioning Francesca as a trusted language educator.

 

THE OUTCOME
The result is a cohesive and visually structured Instagram page that clearly communicates Francesca’s services at a glance. The colour-coded system improves content readability and brand recognition, while the overall layout establishes a strong foundation for growth and student engagement.